Rocio Soler, 25 year old clothing designer and marketing enthusiast, decided to take a fast turn from designing and manufacturing her own clothing line called CIO, to introduce something she felt the market desperately needed- HIP AND STYLISH GREETING CARDS!
"I love to give gifts, I love presenting the whole package, and though I find ways to wrap them in cool and funky ways, the card always ruins it for me, so I end up making my own and at the last minute! I intend for this line to be available at the same kind of stores we like to buy gifts at- not the local grocery store!"
"I think cards hold an old-fashioned and special way of sending a message, and yet they are so outdated!" SO, unable to find cards that suit her, her lifestyle, and standard of quality, she decided to launch a new card line that girls like her could relate to!"
The Jolie Vie collection also allows Rocio who studied International Marketing at the American University of Paris to interpret designs she comes up with as tiny size fashion masterpieces, or the Handmade cards! She explains "In design, I was always coming up with styles that were impossible for me to produce, the Handmade cards allow me to make mini versions of those styles without worrying about the fit!"
Jolie Vie is sure to revolutionize the old-school "Greeting Card"- Rocio has several projects in the works-she won't tell us just yet! She works with passion and stays true to who she is, "This may not be a card line for everyone, but for those who get it, they'll really love it!"
Written by: Kathleen Capalla