Hat Attack and Buji Baja are at the forefront of design. Each season a talented team creates original, trend-driven and innovative hats and accessories using the finest materials, trims and linings. With a knack for knowing the next new thing—from current runway trends to the latest scoop from Hollywood—Hat Attack and Buji Baja offer a slew of greatest hits season after season.
In addition to putting a fresh spin on classics such as twill crushers, lifeguard hats, trappers and berets, the Hat Attack design team draws on both emerging trends as well as highlights from the past in art, fashion, film, music and architecture, to create special shapes that add a contemporary accent to key sportswear and ready-to-wear silhouettes. Whether it’s an oversized sun hat to pair with summer’s best maillots or a cozy shearling number to accent a quilted down parka, Hat Attack is a true collection of exclusive styles.
Hat Attack was founded by husband and wife team Bill and BJ Gedney in 1981. They saw an opportunity to create a fashionable collection of hats and caps that took their cue from casual lifestyle collections. The company celebrated its 25th anniversary in business this year – and re-launched a trio of classic shapes that are as chic today as they were when first introduced.
A few years later, they launched Buji Baja – an expanded collection of accessories including handbags, belts, cold-weather knits, footwear, cosmetic cases and beach towels.
Hat Attack and Buji Baja have earned a reputation for delivering stylish collections that retail at fine specialty stores all over the world.
The products are produced in China and the United States and some of the intricate details and special trims that Hat Attack and Buji Baja are known for, are hand done in the factory located in the Bronx, New York. Many of our accessories might be from overseas but then are cut, blocked and trimmed right here.
The company has participated in the ENK Coterie and Accessory Circuit shows, the Project Show in Las Vegas as well as the New York International Gift Fair. Additionally, the line is shown at regional fashion and accessory shows around the country.
The hats and accessories are made of the finest material, trims and linings. In Spring we use cotton, both woven and knit, raffia, panama straw, toyo, linen and nylon (for rain hats). In fall, we use wools in solid, tweed and herringbone, faux and real fur, shearling, novelty knit yarns and stitches.
Hat Attack and Buji Baja are a true collection of exclusive styles.