The Zori (a Japanese style sandal) was the inspiration for the creation of the Havaianas sandal in 1962. The name Havaianas (pronounced ah-vai-YAH-nas), Portuguese for Hawaiians, was a tribute to America's glamorous holiday destination. The addictive nature of these flip flops is largely due to a 42-year old secret rubber formula, which makes them butter-soft, bouncy, flexible and durable. The idea for the new sandal was so simple that its success spread like wild-fire. In less than a year, São Paulo Alpargatas was making five pairs of Havaianas every second; which adds up to 125 million pairs per year. Since their launch, 2.2 billion pairs of Havaianas sandals have been produced and sold throughout the world. If the sandals were laid end to end, they would go around the world 50 times.
Havaianas are truly the best rubber sandals in the world. Havaianas are designed, marketed and manufactured by Sao Paulo Alpargatas S.A. The ultra-high quality of Havaianas is due to a top-secret rubber recipe created exclusively by Alpargatas. This highly guarded recipe makes the sandals soft as marshmallows, light, and highly durable. There are many knock-offs in the market place, but Havaianas customers know that there is no substitute for the authentic comfort and quality that only Alpargatas can produce.
Since Havaianas were created in the 1960s, Alpargatas perfected the Havaianas collections with a large variety of fashionable colors, styles and levels of thickness. Alpargatas showcases Havaianas on fashion runways around the world, as well as at the most prestigious events and retailers.
In Brazil, Havaianas are beloved and worn by all personalities from the average citizen to dignitaries and celebrities. Since being introduced to the United States three years ago, Havaianas have created an unprecedented cult following. Now referred to as the "best rubber sandal in the world," Havaianas can be seen gracing the pages of the hottest fashion and sport magazines, strutting down the runways at New York Fashion Week and featured at red carpet events. Stylish Americans, including top athletes, rock stars and celebrities demanded the butter-soft comfort of these inexpensive flip flops, making Havaianas available at the most chic retailers and surf boutiques nationwide.