Voom Monarch Heidi Dress in Black

Voom by Joy Han

As the sole designer of VOOM, Joy Han is the heart and soul of the company, the original "VOOM Girl". Joy is a brilliant and innovative designer creating a new genre of style "Twisted Vintage" and is already being called "Ms. Galliano" by people in the fashion industry.

At the age of 7, she began making near perfect replicas of the gowns in her mother's couture, bridal salon. Joy's mother, who was a judge on the panel for the Miss Korea Pageants throughout the 80's and 90's, saw the talent in Joy and later sent her abroad to study fashion design. Joy attended AIU with a full scholarship and in 1998 received her bachelor's degree in fashion design.

Since graduating, she has designed for many renowned L.A. labels and in 2003, created her own line "VOOM by Joy Han", a vintage inspired edgy yet feminine sportswear line for the fashion forward woman. Since launching VOOM, Joy has dressed the likes of many celebrities in the music and entertainment industry including: Paris Hilton, Nicky Hilton, Eve, Shannon Elizabeth, Juliana Di Pandi, Avril Lavigne, Jennifer Love Hewitt and added 2 more lines, VOOM Premium Denim, & Vintage VOOM. Joy states, "...as a designer I feel the responsibility to create styles that'll make a woman feel young, beautiful, and confident in clothes that can be worn anytime, any season, year after year."